In my last few posts, I’ve talked about how you can build out personas, maximize your website, optimize your inquiry forms and increase the effectiveness of your email marketing. All of these “to do’s” begin to make up a successful marketing strategy for your gym. Now I’d like to move onto a topic that I probably hear the most pushback [...]
Over the past year, I have worked with hundreds of websites for affiliate gyms, martial arts schools and boutique fitness studios. I’ve taken this experience and developed a solid understanding of what works and what does not. The following are some common mistakes that gym/studio/box owners tend to make with their websites (and some suggestions for how to [...]
Before entering the world of website design, I owned a coaching business. After several years of trial and error, I developed systems to manage the different parts of my business. I used Google Drive to track and share my clients’ workouts and training plans. I used Excel spreadsheets to manage my finances. And I had [...]
How many prospective members visit your website on a weekly basis? What about your Facebook page? Do you currently have a system in place to capture their information for follow up? If you are unsure of the answers to these questions or could use some help, allow us to bridge the gap for you… Introducing [...]