1. Create Consistency In a time when people are experiencing new routines, kitchen tables turning into “at home offices,” and the complexity of managing families, roommates, spouses and pets, it's important to cultivate consistency. Fitness can be a great way to help provide a familiar element of daily routine into your clients' lives. When [...]

Get Your Amazing Content in Front of Your Members! Once you have recorded some videos and uploded them to your chosen platform, your next step is to make sure that your clients have access to them. Here are some ways to get your content onto your Zen Planner website. You can send [...]

In my last few posts, I’ve talked about how you can build out personas, maximize your website, optimize your inquiry forms and increase the effectiveness of your email marketing. All of these “to do’s” begin to make up a successful marketing strategy for your gym. Now I’d like to move onto a topic that I probably hear the most pushback [...]